Husqvarna are leaders in the manufacture of lawncare equipment for the consumer market. However, their site at Aycliffe Industrial Estate also specialises in the manufacture of plastic components and assemblies. This is an area of the business which has seen significant growth recently and one for which Oktoberfest is an important platform.

Operations Director, Caraline Robinson explains; “Oktoberfest is embedded in our marketing strategy. We see it as a valuable communication tool in showcasing our capabilities to local companies. In particular we focus on promoting our ability to manufacture plastic components and assemblies to external customers.”

“Our business is constantly evolving and expanding, for example we now supply first tier automotive companies. Therefore for Husqvarna, being able to promote our key messages direct to a relevant audience, combined with finding out about other services and organisations that can help us as a business, is a key benefit to attending Oktoberfest.”

Caraline also sees the hugely popular ‘Meet the Buyer’ programme as excellent added value to the event. She said; “We always take advantage of the brilliant ‘Meet the Buyer’ programme which not only acts as an introduction service, offering one to one meetings with new contacts but, also gives us the opportunity to renew old relationships”.

“Anyone looking to promote their business should consider Oktoberfest. The benefits you can reap in a relatively short space of time are well worth the investment in exhibiting.” Husqvarna Outdoor Products - Manufacturing is based at Aycliffe Industrial Estate, Newton Aycliffe. For further information please visit www.husqvarna.com or contact 01325 302 302.